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Business Logo and Identity

TADA! Brand identity
Magic is an artform that provides astonishment, an energised joy where anything is possible. The word TADA conjures up that happy moment in the spectator’s mind & lands with impact. The aesthetic enchants with the nostaglia people have for magic’s rich history. The brand has been rolled out with a mind to creating a wonderous customer experience.
Completed at Shillington College
(2 day student Brief)
Shoppers are engaged & enticed with a living window display. “Peppers Ghost” magic illusion enables anything to happen in the window; doves appear in puffs of smoke, rabbits jump out of hats, owls swoop around the store & Houdini’s water escape is performed live!

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