TADA! Brand identity
Magic is an artform that provides astonishment, an energised joy where anything is possible. The word TADA conjures up that happy moment in the spectator’s mind & lands with impact. The aesthetic enchants with the nostaglia people have for magic’s rich history. The brand has been rolled out with a mind to creating a wonderous customer experience.
Completed at Shillington College
(2 day student Brief)
Shoppers are engaged & enticed with a living window display. “Peppers Ghost” magic illusion enables anything to happen in the window; doves appear in puffs of smoke, rabbits jump out of hats, owls swoop around the store & Houdini’s water escape is performed live!