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Should You Buy Google Ads Accounts? A Comprehensive Guide
Google Ads is one of the most effective tools for businesses to promote products, drive traffic, and increase sales. As the largest advertising platform in the world, it offers advanced targeting capabilities that help advertisers reach specific audiences based on their search behaviors, interests, and demographics. However, some businesses and advertisers are tempted to buy Google Ads accounts to bypass restrictions, avoid account suspensions, or fast-track the ad campaign process.
In this article, we’ll explore the risks, benefits, and ethical considerations of buying Google Ads accounts, as well as legal alternatives to effectively manage your advertising efforts.
Why Do People Buy Google Ads Accounts?
Buying Google Ads accounts is typically driven by the desire to bypass certain restrictions, access multiple accounts, or resume advertising after a suspension. Here are some reasons why advertisers consider purchasing Google Ads accounts:
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1. Avoiding Account Suspensions
Google has strict guidelines for advertisers, and accounts can be suspended for reasons such as policy violations, suspicious activity, or inappropriate ad content. Some advertisers, instead of appealing suspensions, choose to purchase new accounts to continue running campaigns.
2. Bypassing Spending Limits
New Google Ads accounts often have spending limits in place, especially if they are linked to new or unverified payment methods. Established accounts may have higher daily or monthly spending caps, allowing advertisers to run large-scale campaigns without budgetary restrictions.
3. Fast-Tracking the Setup Process
Setting up a new Google Ads account can take time, especially when configuring billing, approval processes, and audience targeting. Buying an already established account allows advertisers to skip this initial setup phase and start running ads immediately.
4. Access to Different Regions or Multiple Accounts
Google Ads limits the number of accounts a single user or business can manage, especially within a Google Ads Manager Account (formerly known as MCC, or My Client Center). Buying additional accounts can help advertisers who need to target different regions or run separate campaigns for different businesses or clients.
5. Restoring Advertising Capabilities
For advertisers who have been permanently banned from Google Ads due to violations or repeated suspensions, purchasing a pre-approved or “clean” account may seem like a solution to continue using the platform without restrictions.
Risks of Buying Google Ads Accounts
While buying a Google Ads account may sound appealing, there are significant risks involved that could lead to costly consequences.
1. Violation of Google’s Terms of Service
Purchasing a Google Ads account is a violation of Google’s Terms of Service. Google takes strict action against fraudulent activity, and if it detects that an account has been transferred or sold, it can result in an immediate suspension or ban. Google has sophisticated monitoring tools that track account behavior, making it difficult to bypass detection.
2. Risk of Scams and Fraud
Buying Google Ads accounts from third-party sellers puts you at risk of being scammed. You could end up purchasing an account that never gets transferred, or the original owner may still have access and control over the account after the sale. Since these transactions typically occur outside of official channels, you have little to no recourse if you are defrauded.
3. Account Quality and History Issues
Many accounts available for purchase may have a poor history of policy violations, rejected ads, or even past suspensions. Even if an account is restored before purchase, it may still have a low “trust score” with Google, leading to difficulties in running future campaigns effectively. A tainted account can negatively impact your ad performance and lead to future suspensions.
4. Loss of Account Control
When you buy a Google Ads account, there’s always a chance that the seller can regain access using recovery options such as email addresses or previous login details. If the seller retains control, they can alter campaigns, access sensitive billing information, or disable your account altogether.
5. Legal and Regulatory Consequences
In some jurisdictions, buying and selling online accounts, including Google Ads accounts, may violate local laws or regulations. Engaging in this practice can expose your business to legal risks, including fines or lawsuits.
Alternatives to Buying Google Ads Accounts
Instead of purchasing Google Ads accounts, which comes with numerous risks, consider the following legitimate alternatives to manage and grow your Google Ads campaigns successfully.
1. Appeal Suspensions and Follow Google’s Policies
If your account has been suspended, it’s crucial to understand the reason for the suspension and go through the proper appeal process. Google provides support channels to resolve issues, especially if the suspension was caused by an error or misunderstanding. Adhering to Google’s advertising policies ensures that your account remains compliant and prevents future suspensions.
2. Use Google Ads Manager Account for Multiple Accounts
If you manage ads for different clients or businesses, consider using a Google Ads Manager Account. This platform allows you to manage multiple accounts in one place, making it easy to switch between campaigns, optimize performance, and track spending without violating Google’s terms.
3. Set Up a New Google Ads Account
If your account has been permanently banned and you can’t appeal the decision, the best solution is to set up a new Google Ads account following all of Google’s policies. While you may need to go through the verification process and face spending limits initially, this method is far safer and compliant in the long run.
4. Work with an Experienced Google Ads Agency
Partnering with a Google Ads agency can help you manage your advertising campaigns more effectively. Many agencies have long-standing relationships with Google and can help you navigate complex policy issues, resolve suspensions, and optimize campaigns for maximum ROI. Additionally, they can manage multiple accounts without violating Google’s rules.
5. Improve Your Account’s Trust Score
Google Ads accounts are often evaluated based on their historical performance and adherence to policies. By maintaining a positive account history—paying bills on time, avoiding policy violations, and consistently running well-performing ads—you can increase your account’s trust score, which may lead to higher spending limits and better ad performance over time.
How to Grow Your Google Ads Account Organically
If you’re looking to scale your Google Ads campaigns without resorting to buying accounts, here are some best practices to consider:
1. Focus on High-Quality Ads
Creating relevant, high-quality ads that align with Google’s guidelines is the key to success. Ads that are informative, visually appealing, and meet Google’s quality standards are more likely to perform well and avoid being flagged or rejected.
2. Optimize Targeting and Budget
Ensure that your ad targeting is precise and well-optimized. Poorly targeted ads can waste your budget and lead to low performance. By honing in on specific demographics, interests, and behaviors, you’ll improve both your ad performance and your account’s trust with Google.
3. Test and Scale Your Campaigns
Run small-scale campaigns to test your ads and gather data. Once you’ve identified which ads are performing well, gradually increase your budget to scale the campaigns. This approach minimizes risk and helps you optimize spending without triggering account limits.
4. Stay Updated on Google’s Policies
Google frequently updates its advertising policies and guidelines. Keeping up with these changes ensures that your ads stay compliant and prevents future account issues.
Conclusion
While buying a Google Ads account may seem like an easy way to bypass restrictions or fast-track your advertising campaigns, it is not a safe or ethical solution. The risks—ranging from permanent account suspensions to legal consequences—far outweigh any short-term benefits. Instead, focus on following Google’s guidelines, appealing any account suspensions, and growing your advertising campaigns through legitimate methods. By working within the rules, you can build a sustainable and successful advertising strategy that benefits your business in the long run.
