Online reviews are probably the most significant way in which the internet has changed how people shop. When it comes to online reviews for local businesses, Google, in particular, has begun to gain market share. When it comes to local businesses like restaurants, law firms, lawn care providers, web design firms, etc., Amazon and other online stores also have reviews. Google reviews are without a doubt the most significant.
Online reviews are the BEST way to build trust with potential customers, but when you get bad ones, they can also destroy a brand. Here are five reasons why getting five-star Google reviews is so crucial given that Google is the largest player.