Bwin & Atletico de Madrid

This project was done for the activation of the partnership between Bwin and Atletico de Madrid Football Club. It was the first project made between these both brands, and the objective was to increase the awareness and engagement of Bwin through a campaign based on this new sponsorship. Atleti is a club with a legendary spirit, capable of facing any challenge, no matter how difficult it seems, and we had the opportunity to show this spirit to the fans of the club and to the football fans in general, showing how a global brand is able to understand and get to the heart of a historical football club.