BYRON LAGER

Over 24 months, the team at BYRON collaborated with London Fields Breweryon perfecting the ideal beer to go with their burgers. The result, Byron Lager, in its distinctive pink can, needed an eye-catching campaign to grab the attention of their customers and craft beer enthusiasts alike. Instead of going for the usual beer ad, a more artistic approach was taken, focusing on making the can memorable. For this, a 3D model of the can was created. This was later used in social media digital content and print.