C.P. Company X base | AW19 | Undersixteen Collection

  • William McSweeney

The goal of this project was to create a digital campaign promoting C.P. Company's AW19 Undersixteen collection at premium kidswear retailer base. This campaign was predominantly a brand awareness exercise targeting teenagers who wear C.P. Company or similar brands. The intention was to create something original and eye catching but to also encourage a feeling of familiarity from our target audience – which I think we achieved. With my design genius MUNGO (https://www.instagram.com/m__u__n__g__o/) we were able to create this digital environment inspired by London but developed into a futuristic dystopian society without disconnecting from the modern world teens are used to. In addition to the mind blowing visuals, SYYMZ (https://www.instagram.com/_syymetry/) created a perfect soundtrack inspired by London's urban music scene but enriched by some environmental sound design to accompany the visuals. Loved this project! Big thank you to the team!