Cacaoza Chocolate | Packaging
The Garden God depicted as an enormous feathered serpent; he came to earth from an afternoon star bearing a gift. That gift was the Cacao tree. Scroll ↓
Snapshot:
Cacaoza is a premium chocolate experience. Its brand story references the mystical reverence of cocoa in Mayan culture, extolling its magical health benefits as well as its decadence.
The Objective:
Cacoaza positioned itself as a symbol of quality and excellence within the health food market. Cacaoza wanted to redesign their current packaging to inform a unique brand story that reflected its values across multiple touchpoints.
The Opportunity:
Love Letters Studio packaging and brand design for Cacaoza began with a brief to elevate the chocolate experience. Through the client's own love for chocolate and a wanderlust that had her explore the world to find the best cacao, we had the perfect creative starting point.
The Outcome:
Aztec culture used symbols and patterns to communicate their cultural stories; it is these mythical stories and imagery that have been woven together to form Cacaoza's new brand narrative.
