Problem: Cadbury’s 8 Flavour range of Modern and Classic bars were in decline.
Solution: Remind our target audience that our chocolate was still at hand, with a range of Flavours that will hit their sweet spot whenever the mood may strike.
Idea: A fun, upbeat YouTube pre-roll featuring Marvin from JLS, DJ-ing with a perfect blend of Modern and Classic tracks.
The ad has enjoyed over 2 million Youtube hits since airing, with customer demand increasing 15% in three months.