Cadbury's Wispa

The agency ISOBEL set me a brief to advertise the Cadburys chocolate bar, Wispa, in a way that would make their audience laugh. The idea is to get funny confessions by customers that probably shouldn't be said out loud. We will get our consumers using twitter to share their confessions and the best ones will be sent Wispas chocolate as a PR stunt to prove that they probably, most definitely should Wispa them. We will create print adverts and billboards, using the best and funniest confessions we receive.