Cadbury x The Times x Harriet Noble

The Magic of Secret Gifting Whether your tradition is trimming the tree, grabbing a cup of joe, or simply dusting off last year’s jolly jumper, cultures from all over the world appreciate gathering to give and share joy during the festive season. Studio PI’s paper artist, Harriet Noble, partnered with The Times and Cadbury for the third anniversary of their Secret Santa campaign, in collaboration with the Trussell Trust: a charity which aims to stop hunger across the UK nation by making sure everyone can afford the essentials. Through giving unexpected gifts to those in need, the campaign aims to show the magic in warm gestures and that gifting doesn’t have to be grand to remind someone they are loved.