CAF Credit Card Proposition design for research

CAF charity credit card propositions A charity wanted to set up a new kind of credit card, so they asked for research to help them to understand what people might find appealing and what might put them off. Our work identified a range of new propositions and we prototyped these as real, prepared a set of materials for researchers at Firsthand to use further - featuring potential brands, proposition text, storyboards, wireframes and visuals.