Cafédirect: Facebook & Instagram campaign

I coordinated with Cafédirect to help run their Facebook & Instagram Christmas ad campaign from beginning to the end (across a 1 month period) whilst collaborating with a designer on putting together the creatives. This included: - Setting up KPIs, aims & goals for the campaign. - Set up of ad account on Facebook Business Manager. - Competitor research. - Creating custom & lookalike audience. - Co-ordinating with designer on creatives. - Copywriting - A/B testing ads. - Daily campaign & budget management. - Reporting on outcome & recommendations. Results Reach: 403k unique users Impressions: 1.5m times seen Conversions: 700 on website Leads: 200 Ongoing social media work

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Rebecca Thapa
Digital Marketing Specialist