Cafédirect: Facebook & Instagram campaign
I coordinated with Cafédirect to help run their Facebook & Instagram Christmas ad campaign from beginning to the end (across a 1 month period) whilst collaborating with a designer on putting together the creatives.
- Setting up KPIs, aims & goals for the campaign.
- Set up of ad account on Facebook Business Manager.
- Competitor research.
- Creating custom & lookalike audience.
- Co-ordinating with designer on creatives.
- A/B testing ads.
- Daily campaign & budget management.
- Reporting on outcome & recommendations.
Reach: 403k unique users
Impressions: 1.5m times seen
Conversions: 700 on website
Ongoing social media work