Caldera - Brand Experience

We have seen an emergence of brands starting to tap into the idea of building digital worlds and universes; a response to adapt to a growing digitally native consumer base and lack of opportunity for physical interaction to create brand experience through traditional means like retail stores and activations. The digital world has become a new powerful tool in a brands arsenal to bring about a new playful immersive medium to create intrinsically meaningful interactions. We present Caldera; a hyper-realistic immersive first person brand experience, accessible in browser across all smart devices. Inspired by the geological formations of Iceland, we reimagine a new brand reality concept for one of our favourite brands. Explore a volcanic crater shroud in mist.