Call me loop came through Tile Yard. The brief was very open with a strong brand already established behind Loops personna. My idea surrounded multiple facets of Loops character, all living in harmony - encouraging each other, and cheering each other on. This gave us plenty of space to play with styling and performance styles, both integral to Loops brand. The treatment, direction, and editing were all done by myself having shot with an amazing team including a DOP, Gaffer, Stylist and Glam Team.