Call of Duty x George at Asda

Activision got in touch with us with an exciting little brief: A very short film to showcase Call of Duty’s new T-shirt designs within a scenario that replicates the experience of playing the actual game. With the perfect location, the use of different lighting sources and motion graphics the final piece came out almost as immersive as the game itself. Within only three days we pre-produced this shoot. As production manager, I hired the crew, location and catering. I also coordinated the outfits with the stylist and Activision and George at Asda's creative agency.