Cally Munchy, Carnaby Street Pop Up

  • Nokuthula Hatoongo
  • Esther Adeleye

Cally Munchy is an afro-fusion street food business. Cally Munchy was looking for ways to expand its brand awareness and build a community of loyal customers. Using effective PR strategies I was able to make brand collaborations and get access to places like Carnaby street London where the brand was able to advertise and sell out! their new product, gaining a large following. Due to the popular demand of customers, the business was asked to return for a second time. Furthermore working with the Cally Munchy brand I have been able to connect them to influencers with 180k+followers who are advertising their brand to their target audience. My services have also increased their social media following and engagement by 30% increasing their brand awareness, maximising sales and developing campaigns that boosted their brand and allowed them to get further opportunities.