Cambian Fostering: Concepts, design and copywriting
Pitch winning campaign to increase the number of foster carers
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Foster care agency Cambian were looking to recruit new foster parents to their organisation. In order to do this, they needed to get across the message that anyone can become a foster carer and that Cambian is there to support you through every step of the process.
After talking to a number of people about their fostering experiences, it became clear that every foster parent has something in common; that desire to help, to fix, to support, to make a difference to a child's life. That is what underpins all of the creative work.
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