Cambridge Festival

The University of Cambridge wanted to merge the two Festivals they had at the time, the Cambridge Science Festival and the Festival of Ideas, into one festival, Cambridge Festival. This meant they needed a new brand identity that could represent both parts of the previous festivals, as they're now merged. This meant a new logo, social media, posters and an online slide deck. The festival was to be launched during the pandemic, this meant everything had to be designed for digital first. Some physical materials such as posters were still needed for local advertisement around the city of Cambridge, but most assets were produced in a digital format.