Cambridge Healthcare Research - Arming healthcare decision makers with the power of knowing.
Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.
Based on their expertise to expose the most critical insights for healthcare and life sciences businesses we landed on ‘The Power of Knowing’ as the compelling thread that unites and embodies what Cambridge Healthcare Research stands for.
But for this bold claim to be believable, it needed to be grounded by evidence. In reference to scientific knowledge backed up by research, we incorporated a citation as a hero visual device, a traditional convention found in academia. Building on the academic prowess and scientific expertise of the CHR team, the citation device also provided a tool to directly link hero titles with supporting messaging.
Our strategic creative work for Cambridge Healthcare Research has been featured in The Brand Identity – a publication that showcases the best graphic design projects and thinking from across the globe. Read the article that talks through the project, with our Creative Director and Co-Founder, Luke Taylor.