After learning Brits have around 1.5 Billion unworn clothes hidden away in their wardrobes we brainstormed what we could do to help. So we toured the country with TRAID in search of pre-loved clothes to swap for fresh cans of Chilly, our Cold IPA. Come rain, hail and more rain, the Brits didn't disappoint. Our team braved the chilly weather and in return, collected hundreds of clothes to give them a second life with TRAID.