An event business wants to launch a campsite in London as an affordable alternative to hotels during the last royal wedding
NEED: We identify that the business needs to create a rich consumer experience to capitalise on the global media spotlight
EXPERTISE: Create brand Camp Royale, secure sponsors + mount a global news campaign
VALUE: Campaign delivered £7m AVE. Over 100m OTS + invitation to pitch to the London 2012 Olympic Committee
3 months campaign | 3 month contract