Camp Royale: News | Publicity

An event business wants to launch a campsite in London as an affordable alternative to hotels during the last royal wedding

NEED: We identify that the business needs to create a rich consumer experience to capitalise on the global media spotlight

EXPERTISE: Create brand Camp Royale, secure sponsors + mount a global news campaign

VALUE: Campaign delivered £7m AVE. Over 100m OTS + invitation to pitch to the London 2012 Olympic Committee

3 months campaign | 3 month contract
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