Campaign
IT'S NOT ABOUT AGE, IT'S ABOUT STYLE.
This is a brief for a campaign for Islington Council Consumption and Waste Action 2015. It focuses on making a big difference to a community audience that may be not be aware of or interested in green issues.
I identified the worst culprits: a society driven by consumerism, that loves going shopping, is passionate about fashion and trendy things, and above all, is always buying something new.
My campaign is focused on giving a second life to vintage items and making its own style statement along the way.
The slogan It’s not about age, it’s about style helps us to reconsider waste, because old things have not only value and style, but also their own originality and uniqueness.
Regarding the design, I decided to highlight the items which are the protagonists of the campaign, so I left them in colour and the rest just in black and white, using an elegant script typeface for the slogan. I then drew by hand the background for each object. I was very pleased to see the end result of my hand drawing.