Campari: Art Without Walls

Creatively delivered Campari's 2021 flagship campaign, Art Without Walls. Curated by Will Ramsay, founder of the Affordable Art Fair, the "Art Without Walls" gallery was designed to inspire the nation's own creative passions while supporting artists and independent galleries impacted by the pandemic. Each piece in the gallery had a unique QR code allowing passers-by to purchase the artwork, with 100% of the proceeds going to the art industry. "Art Without Walls" was marketed as the UK's largest outdoor art gallery. The artworks were located in Shoreditch and the surrounding areas on a combination of digital screens, posters and projections in high footfall locations. The positioning of the gallery sites was planned with the consumer journey in mind, beginning at the tube and continuing through the streets, mirroring a traditional gallery experience.