Campo Viejo Rebrand - Shine Awards 2020

Shortlisted submission for Coley Porter Bell Shine Awards, 2020. This project aims to attract new consumers and engage existing audiences through the promotion of joy and vibrancy in everyday life. Campo Viejo is a celebration of the individual and the people surrounding them, reflecting the ways each personality brings unique qualities to a larger group, to create a colourful collective. With a requested focus on new technologies, Antoni Gaudí inspired letter-forms create an AR touch-point and limited addition packaging to celebrate the individual wine and Campo Viejo's vibrant collective, drawing a parallel with our own personalities and how they interact within a group. The vibrant AR promotes interaction with the brand in seemingly mundane locations as an injection of vibrancy, leading the consumer on a colourful journey to find their nearest Campo Viejo product.