It's a branded portal for the spanish sausages brand Campofrío, at the digital edition of the spanish sportive newspaper Marca.com and the digital edition of the spanish generalists journal ElMundo.es.
The objective is give tips to the men runners and introduce the chicken ham into the male market like the turkey ham is inside the female market.
Tasks
- Concept: 90%
- Art direction: 100%
- Design: 100%
- Content design: 100%
- Layout: 90%
- Development: 40%
Innovations
Cinemagraph at header background and animated separators in whole website.
New design based in the new image of campaign
Project made at UE Studio, the department of branded content of Unidad Editorial.
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