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Canada Goose - Wilderness Festival - UK

GIFGIF worked with Arctic luxury outerwear brand Canada Goose to realise a fully immersive activation for Wilderness Festival.
We created an elemental booth experience which enabled users to share their GIF on social media directly from their mobile phones. We created an interactive backdrop using video footage of the elements and aroused the senses with weather sounds, giant fan, and even diffusers emitting the fresh scent of the outdoors.
The activation created lots of content for the Canada Goose 2017 social media campaign and the launch of their Ecommerce platform.
500 GIFs were taken creating 63,000 Digital Impressions.

Project Tags

  • Social Media Marketing
  • Immersive Installation
  • GIF
  • Festival

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