Embracing a palette of baby pink, white and gold accents, the striking pop-up combined bespoke counters, a reception desk, consultation zone, selfie area and a nail bar accompanied by a hygiene station.
Inspired by all things sweet, a sprinkled pathway provides customers with a fun wayfinding element, guiding them towards the selfie area. Visitors had the opportunity to pose in front (and inside) of the bathtub to share their photos across social media. As another social push, the bathtub was branded with the hashtag #lovecandycoat to encourage maximum exposure across online platforms.
An antique, claw foot bathtub was filled with fine pink mesh, fashioned by our team to mimic candy floss. This impactful scheme is framed by a pink brick backdrop and illuminated logo handcrafted from 1000 paper balls.