What is your leadership strategy?
To help creative executives lead their teams, agencies and companies more successfully, Cannes Lions and the Berlin School of Creative Leadership offer a special two-week intensive training initiative taking place in Berlin and Cannes.
What is it?
Leaders in today’s creative communications industries face a host of challenges, from rapidly evolving tech to navigating new business models and changing relationships with consumers. This two-week programme is designed to help those already in a leadership position or heading into one transform such challenges into opportunities, successfully leading a team towards creative excellence and making even bigger impact. Participants will spend one week in Berlin and one week in Cannes. They’ll gain insight into the ever-changing creative communications industry, find out how developments in digital and media will affect it and learn how to lead creatives and creativity most effectively.
Berlin, Germany: 12–17 June 2017 and Cannes, France: 19–24 June 2017
Who is it for?
The programme is designed for navigators and shapers in the creative industry. If you are transforming your business and wish to articulate your personal Creative Strategic Leadership Strategy then this programme is for you.
Ideal for agency, marketing and communication industry decision-makers responsible for managing creative teams and/or in charge of significant budgets including creative directors, account managers, brand managers, marketing & communication directors, managing directors as well as media and digital media producers. Whether you are a senior executive, team leader, creative or entrepreneur- this programme gives you the leadership raw materials to take your career to the next level.Specifically, it addresses three areas essential for advancing creative excellence:
• The rapidly changing creative communication industries landscape
• Digital and media transformation
• Leading creatives and creativity