Cannes Creative Leaders Programme

What is your leadership strategy?

To help creative executives lead their teams, agencies and companies more successfully, Cannes Lions and the Berlin School of Creative Leadership offer a special two-week intensive training initiative taking place in Berlin and Cannes.

What is it?

Leaders in today’s creative communications industries face a host of challenges, from rapidly evolving tech to navigating new business models and changing relationships with consumers. This two-week programme is designed to help those already in a leadership position or heading into one transform such challenges into opportunities, successfully leading a team towards creative excellence and making even bigger impact. Participants will spend one week in Berlin and one week in Cannes. They’ll gain insight into the ever-changing creative communications industry, find out how developments in digital and media will affect it and learn how to lead creatives and creativity most effectively. 

How much?



Berlin, Germany: 12–17 June 2017 and Cannes, France: 19–24 June 2017

Who is it for?

The programme is designed for navigators and shapers in the creative industry. If you are transforming your business and wish to articulate your personal Creative Strategic Leadership Strategy then this programme is for you.
Ideal for agency, marketing and communication industry decision-makers responsible for managing creative teams and/or in charge of significant budgets including creative directors, account managers, brand managers, marketing & communication directors, managing directors as well as media and digital media producers. Whether you are a senior executive, team leader, creative or entrepreneur- this programme gives you the leadership raw materials to take your career to the next level.Specifically, it addresses three areas essential for advancing creative excellence:
  • • The rapidly changing creative communication industries landscape
  • • Digital and media transformation
  • • Leading creatives and creativity

How does it work?

Week 1: Berlin

Through six intensive days of lectures, interactive case discussions and small group exercises, Berlin School professors will immerse attendees in real-world aspects of current advertising and communication industry leadership and organisational practise. They’ll analyse effective leadership, organisational design and change management in a high-intensity creative business. Week one also prepares attendees for their second week where they’ll attend Cannes Lions; examining how to capitalise on the Festival’s resources and creating individual development plans. 

Week 2: Cannes

Each day at Cannes Lions will combine lectures from industry leaders, discussions and group work. Participants will have full access to the Festival’s content programme, enriching their classroom learning and advancing their understanding of the industry’s challenges and their individual skills. They’ll receive one-to-one support throughout the week. The course concludes with attendees presenting their plans, as well as a group assessment of how they can take the skills they’ve learned forward to generate real impact and a lasting culture of creativity in their companies. 

Our programmes all have one thing in common. They’re led by experts from across the globe who have specialist knowledge and the passion to pass it on: renowned agency executives, award-winning creative directors and entrepreneurs alike. This year’s tutors will be announced at a later date.

What graduates said

"This programme kick-started my self-transformation as a leader." - Robin Smith, MENA Regional Creative Director, MEMAC Ogilvy
"Never in my life have I learned so much in two weeks. It was exhilarating!" - Cedric Ebener, Managing Director, CE+CO GmbH
"The programme is a non-stop two-week influx of ideas and creativity." - Jim Elliott, Chief Creative Officer, Y&R North America

How to apply

There are only a very limited number of places available for the programme. To apply, download the registration form from The Berlin School’s website. For further information, email us. 
The price of the course includes all tuition fees over the two weeks, full registration to the Cannes Lions Festival and all lunches. Participants will also receive VIP access to the Opening and Closing Galas at Cannes Lions. Flights, accommodation, incidentals and other meals are not included.

The Creative Leaders Programme Bursary

Each year, we run a bursary competition. The bursary covers the full programme participation fee and is available to professionals working in countries that have never previously won a Gold Lion at Cannes. 
For more information, please contact