• Ellis Faint
  • James Cooper
Our new campaign for Cannes Lions International Festival of Creativity focuses on the not-so-creative members of the creative industry. The press and online content features a variety of under-performers, like the insight-less strategist, the idea killing account director, the clueless marketing VP, or the unproductive creative team.
Aimed directly at industry leaders, the humorous campaign makes the very sensible point that investing in the creativity of your people is far more cost effective than staff turnover.
Cannes Lions delegates are statistically more likely to win a Cannes Lions for creativity in the future. And given that the cost of replacing someone is 30% of salary, sending the under-performing staff to Cannes is a genuinely viable investment in a more creative more inspired, more effective company.