Canon EMEA found that there was a need to create a visionary new way of working – with more agility, real-time responsiveness and innovation – to redefine how employees work and interact across digital and physical worlds to create even more business opportunities.
Digital and social tools were crucial in creating this new vision of collaboration – to help employees ‘Connect. Share. Create.’ Applications such as Yammer, Skype and OneDrive were essential in breaking down communication barriers, and a smart intranet was created to accommodate employees’ desires for a more collaborative and flexible way of working.
And of course, an internal launch campaign was created to get everyone excited. A 260 people strong ambassador team called ‘Miru Mentors’ was formed, and teaser videos were created alongside various printed materials.
This work was created while at SAS/MSLGROUP.