Capital One Superstars

Our Brief:
Make Capital One synonymous with UK football culture.

Our Insight:
Deep down, every football fan grew up wanting to be a football superstar and few things speak more directly to football fans than nostalgia.

Our Idea:
We created Capital One Superstars – a Facebook App that transformed 1,000 football fans into their very own football figure.
Each figure is beautifully hand-crafted and incredibly realistic, right down to their skin, eye and hair colour - with their name and team number on the back of their shirt.

The Results:
Thousands of positive comments on Facebook and Twitter resulting in a +26 sentiment score – almost 10 times the industry standard of +3.
The campaign resulted in a total PR reach of 27 million views with coverage in all the big football mags as well as Metro and The Mail and even ZOO.
0 likes