Care Home Social Media Magic

Around September 2018, I was very lucky to get the chance to consult with one of the biggest Care Home Groups in Northern Ireland. Now this was a sector that I wasn't familiar with I'll admit, but I don't think I've left a job with my eyes opened as much as this one. The sheer hard work and dedication of care staff is second to none, their passion, their drive, their ability to always be on call is to be commended. I was asked to consult for a month and train the current HR & Marketing Executive in the Group which involves developing a social media strategy, developing a customer persona and building a targeting list, using powerful open source tools to develop rich and eye catching content and developing SEO on both social media and their recently launched website. The home started with 80 likes on their page and the home being half full. Just 5 weeks after I had left I was so pleased to hear the home had not only filled occupancy but also had taken their page to over 600 likes...Incredible!