Carhartt WIP - Workshop In Progress

  • Ryan Hyde
  • George Barnard

Carhartt Workshop In Progress is a proposed campaign idea for Carhartt WIP. I was given a brief to create a campaign for a brand of my own choice as well as to come up with an issue for the campaign for the brand to go hand in hand with, It either had to be an ethical, sustainable or social Issue that I chose. The issue that I selected was the lack of education towards the creative industries within music, fashion and art which tied in very well with the selected brand of my choice Carhartt WIP as they have always been involved, influenced and pushed the arts. A Campaign strategy document is below which explains it all from start to finish in a more in depth way. I have also made other creative outcomes which went with this project, such as creating a short promotional video for social media, event posters and variation of stickers and merchandise to do with the Workshops. Unfortunately I was unable to upload this as spreads. Enjoy.