Carley Rae Jepsen: Lapland

Lapland Tourist Board invited the award-winning singer-songwriter Carly Rae Jepsen to experience Lapland at the height of summer, and relax after months of promoting her new album ‘Dedicated’ across the globe. Globe Productions created a suite of content including Carly exploring the Lapland wilderness - hiking fells, walking huskies and taking picnics in the open air. The hero piece of the campaign was a live performance of Carly’s track ‘The Sound’ on the pontoon of a lake.