Taxi Studio presented Bomper with the challenge of creating the key visual for a range of limited edition Carlsberg Export packaging. 'The Bootiful Game' was designed to celebrate Carlsberg's official sponsorship of UEFA Euro 2016, and saw us craft a fully CG football boot, complete with miniature Parisian landmarks for studs. The project was a great success, ultimately being featured in Design Week and Digital Arts, and nominated for ad of the week in The Drum.