Carmela Palermo – Italy

Carmela Palermo is a fashion boutique in Italy that makes turbans by hand, inspired by different ethnic cultures. For this campaign I have been inspired by African fashion and how it relates to European fashion. In order to communicate this concept, I have developed the brand identity together with a comprehensive system of graphic and digital design. I have worked on logotype, stationary, six booklet series, postcards and website . Photography is just a placeholder. Credit by Lauren Fletcher photographer and Gaschette Magazine