Carolina Herrera - Gold Myrrh

Gold Myrrh Absolute is part of the Carolina Herrera Eastern Collection and celebrates Arabian perfumery at its finest.A tribute to the exclusivity of myrrh and an invitation to experience the opulence of gold, the scent was launched in 2021 and is the latest in the Eastern Collection range. We developed creative based around a world of gold particles and scent ingredients mirroring the sophisticated, opulent nature of the scent. Along with retail and social media content, CGI and key visuals from the 3D animation were also created for point of sale within retail stores worldwide.