Keith Lemon starred in this campaign for Carphone Warehouse, promising that if you want a good phone deal all you have to do is ask. 'Don't Ask, Don't Get' went on to become Carphone's campaign idea for the whole year, a rallying cry urging customers to ask for a better phone deal.
Throughout the campaign, Keith asks everyone & anyone what he wants, and well, gets away with it. To promote the idea of 'Don't Ask, Don't Get' even further, we created a series of short films where Keith asks the locals if he can try what they have to offer.