Carté D’Or // Pixie Lott

We helped Carté D’Or launch a summer promotion to win tickets to see top theatre shows in London’s West End. Tied in with the launch of their new Layered Dessert tubs, the brand sought to capture a younger segment of their audience with a lifestyle asset that related to their theatre partnership and Carte D’Or now being widely available in London theatres. We worked with Pixie Lott to launch a set of partnered assets to serve both brand advertising goals and Pixie’s audience.