A brief set by Branding and Packaging design agency 'Cartils'. To create, brand and package a London Small Batch gin aimed at the target market “Socialite Chic”. My concept is a range of four premium London Dry Gin, each influenced by a British seasons. Each gin is distilled using only four seasonal British botanicals to create a clean, pure and harmonious flavour that embodies the seasons. I wanted each bottle to have its on character able to stand effortlessly alone but it was also important that they worked in harmony when placed together as a collection. In the UK consumers are caring more and more about local seasonal British produce and there is currently no Gin on the market that allows the consumers to have a specialist high quality seasonal product throughout the year.