Carving out the Western European skateboarding scene together with Nike SB

With a clear grasp on North American skate culture, Nike SB needed insight into the European core skater and skate-influenced audiences. The project took me and a team of researchers and strategists on a trip across Europe to hear the opinions of kids living in, or close to, the skateboarding scene in Barcelona, London, and Berlin. The project resulted in an insight and profile deck that fueled Nike SB's EMEA strategy.