Casa Cardona wines are the culmination of an exciting community-born project by a group of friends from the beautiful Cardona Square, Barcelona. The personality of their female founders can be savoured in each of its varieties. The portraits are the result of a series of lighting experiments focused on illusion and perception, including how to capture depth and motion effects onto two-dimensional surfaces. While the artwork and logotype are genuinely inspired by the 1960s Op-art paintings by Bridget Riley and Victor Vasarely, the choice of Fivo Sans Modern typeface evokes the same period—when Aldo Novarese's Eurostile was widely used. Project Roles Art Director, Designer, Photographer Media Branding, Packaging, Photography Location Barcelona Project Industries Wine/Spirits