CASANUOVA fruit ranch

CASANUOVA is a fruit ranch founded in 1974 by the brothers Giovanni and Pierluigi Biasini. A small family business that produces different types of fruit, but mainly apples: green, yellow and red. An ad hoc branding was created around the protagonists of the harvest; the goal was to stay close to the company's history, maintaining a vintage flavor, but joining it to a more playful tone so as to make the branding contemporary and captivating.