CASE STUDY: CREW CLOTHING COMPANY - BRAND STRATEGY AND REPOSITIONING

To provide a 360º degree visual direction to ensure consistency across all channels - print, ecommerce and stores. THE CHALLENGE “We are awash in a sea of faded denim.” “To create British version of Ralph Lauren.” “To help make Crew Clothing customers look their best every day.” THE OUTCOME Brand positioning, Brand values, Brand Architecture, Brand Guidelines, Logo and Visual Identity, Multi Channel Marketing Campaigns, Visual Merchandising & POS, Brochure Design, Design System, Marketing Collateral, Copy-writing, Store Design (3D & 2D), In-Store Collateral and Communications and Photography