Briefing: Develop a Brand Design concept which reflects the future trivago brand whilst observing the initial situation shown.
- The Concept: Based on slogan of TRIVAGO “Empowering people to get more out of life” I analysed the meaning of a travel in customer’s life! What is the point? What can change in people’s life? What they feel after all? I think the most common word for all this questions is “Happiness”. So let’s do it the other way around! By doing a personal question to our customers and put them thinking about their life, their real life, what can make them even more happy. So the question is... WHAT’S MISSING IN YOUR LIFE? and TRIVAGO can answer that. So the signature is “Explore the World with the Best!
We will help the customers to answer this question by giving them four different scenarios to make sure that everyone identifies with TRIVAGO’s future Brand Design Concept.
- Choose one Communication Channel & Touch Points: Facebook - as a spreader - and Instagram - as a booster.