CASE STUDY: THE LAUNCH OF BOUX AVENUE

Created the face and visual direction for Boux Avenue in just under 3 months from initial brief through to its launch. There are now 28 stores and a very successful e-commerce site. THE CHALLENGE “To launch a new brand producing beautifully designed lingerie, sleepwear a nd swim-wear in three months.” “To make every woman feel confident whatever her shape or style.” “Boux to be the go-to destination for your lingerie drawer must-haves!” THE OUTCOME Brand positioning, Brand values, Brand Architecture, Brand Guidelines, Logo and Visual Identity, Multi Channel Marketing Campaigns, Visual Merchandising & POS, Brochure Design, Design System, Marketing Collateral, Copy-writing, Store Design (3D & 2D), In-Store Collateral and Communications and Photography.