Casio G-Shock - The Indestructibles

  • Ian Gunner

How do you get TV, social and digital to all work in harmony together? By teaming up with UKTV and Casio G-Shock to create 12 epic moments, featuring world-class athletes, targeted to a mass but engaged audience and sharing them across multiple platforms; that’s how! The Indestructibles model was unique, my idea was strong and by using digital owner/agency, Factory Media’s strengths in a wealth of key areas, we produced a range of content for both digital and TV platforms. By wrapping a healthy production budget, £1m of digital and social marketing value around a great TV format, featuring some of the best Action Sports athletes in the game, and introducing a brand in the form of Casio G-Shock into the fold, with hundreds of native brand opportunities, an ‘everyone wins’ model was created.