We developed in close collaboration with the Casper in-house marketing and creative team the concept and design for their first OOH campaign in Paris within a period of 4 weeks. With the line “Cette Année, Je me couche de bonheur”, we created a witty wordplay that perfectly fits with the tradition of making New Year’s resolutions in the Christmas season. The copy was complemented with a clean and sleek visual design in line with the overall brand identity. The OOH campaign debuted in December 2017 and increased traffic to their website by 50%.