Caterham - Test Drive
Caterham still make cars like they did 60 years ago when they first began. No power steering. No ABS No autonomous assistance. Basically, no technology that stops drivers driving. As all the other vehicles on the road are slowly becoming apps on wheels, Caterham needed a film that captures the simple thrill of driving one of the last real cars on the road.
We wrote the strategy for the brand, encouraging them to embrace their lack of technology and stick a middle finger up to autonomous assistance.
We wrote the script and directed the spot through Friend London.
