The Cath Kidston Magazine adopted first-class newstand values to integrate editorial content within an easily shoppable lifestyle catalogue.
The engaging editorial mix was carefully crafted to stand apart from competitors in both quality and tone. This delivered cohesive messaging around the Cath Kidston brand, best known for its witty, vintage-inspired prints and practical products.
Not only did mail order and online sales increase exponentially, the catalogue won many awards and accolades.